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Marketing is the first step in building a successful financial services practice
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WHAT IS MARKETING? |
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Marketing is, in fact, the analysis of customers, competitors, and a company, combining this understanding into an overall understanding of what segments exists, deciding on targeting the most profitable segments, positioning your products, and then doing what's necessary to deliver on that positioning. |
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How to do deliver on a positioning? Well, this is where the tactics come in. By branding correctly, by advertising correctly, by communicating via email, letters, or whatever, but all done in a way that is consistent with the analysis that marketing is really responsible for. |
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The Philosophy Marketing and the Marketing Concept |
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The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers
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